Another campaign to 'Protect NHS Services'

My idea is to run another and extensive 'Protect the NHS Services' campaign everywhere, with the emphasis this time on what that actually means: Fewer people in hospital means that more of the 'normal' services which were stopped and are gradually restarting will be protected. In March, we were all well aware of the dreadful scenes coming out of hospitals in Europe: particularly from Italy, so 'Protect the NHS' resonated with people

Now, people are fed up and their memories are short. Since a significant number of people are now ignoring advice for a number of reasons, this might have an impact on those who aren't worried about Covid itself because they are younger - but stressing all the services which won't be available if the hospitals become overwhelmed with Covid cases : Younger people still get things like Cervical screening to prevent them developing cancer. Should be aimed at those under 60 and especially those under 40

We need to somehow get people to understand the importance of following the guidelines. Many people do not understand why one thing is allowed and something else isn't. Nicola and Jason have been very clear about the reasons, in my view, but not everybody is capable of understanding the line of reasoning - and not everyone is able to tune in to listen to her every day