Communication and publicity strategy

I think you need a better communications strategy to get your message to many of those ignoring the pandemic advice from government. Perhaps using young people or so called "personalities" in your televised and social media platforms, instead of "official" figures, and being suitably targeted at those age groups that are ignoring advice, might improve things. There are those, of course, who just don't seem to have a clue and perhaps "Covid for Dummies" might be an option.

We need to get the message drilled home. Some people just don't get the seriousness of the pandemic.