First Minister Briefings
Televise the First Minister briefing and press conference early evening to catch a wider audience and hopefully help them to better understand the need to comply with guidance. It is currently on at mid-day when most people are working or learning.
Why the contribution is important
There are important messages coming from these briefings which are clearly put across, but subliminal messaging is at work here too and putting these briefings on at a time when it reaches more people may have more impact resulting in more people complying with the guidance.
by Leah on October 06, 2020 at 05:19PM