Consistent messaging, consistent definitions, consistent metrics

Single daily update, at the same time, involving all UK nations at the same time, single message, no political point scoring (which is now creeping in).

Why the contribution is important

Too much variation across the piece and this is confusing at times. And unless you settle on common metrics and stick to them, you're measuring and reporting nothing. In a digital age how difficult can it be to collect and report real-time statistics.

by davidcoffield on May 08, 2020 at 08:36AM

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