Safely reopen public spaces and entertainment venues

For some subsections of the advertising industry, work cannot effectively resume until public spaces and entertainment venues are safely reopened. For Out of Home advertising and cinema advertising, work has effectively ceased. The major Out of Home vendors are estimating that Q2 income will decline between 80-100% year-on-year and with cinemas closed, cinema advertising has stopped completely. These mediums are heavily reliant on public footfall, without which they have no business model. Work in these sectors can resume when the public are able to leave their homes and entertainment venues re-open.

Why the contribution is important

The Scottish advertising industry is crucial to Scotland’s economy, employment and the national media. In a study that the Advertising Association published on the Scottish advertising market, we showed that for the £1.7 billion spent on advertising, the contribution to national GDP was £8.8bn – representing 5.6% of Scotland’s economy. Advertising drives product and service competition, innovation and growth. When the Scottish economy begins to recover from the current economic downturn, advertising will be crucial to boosting that recovery process.

by MarkJohnson on May 11, 2020 at 12:32PM

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