Targeting and doing things differently for certain communities

The example of the free lunches scheme shows that a blanket approach can lead to low take-up in some areas, suggesting that more tailored support might be key in some instances. ‘People champions’ was raised as a model for this. For young mothers and expectant mothers, there is a person who gives wrap-around support and helps guide them towards the right services.

Perhaps this a model that could be rolled out more widely, helping to encourage take-up of services within certain groups. Lack of community nowadays means that people do not always have the helping hands they once did. This could be tackled by enhancing communities, as well as by providing people champions who could step into this role.

It is difficult to identify needs: people’s needs change over time, there are multiple different forms of deprivation. This is a reason that allowing flexibility and tailoring is useful. Communities here were not just geographical, but also those linked by particular interests or characteristics.

Tailored support should not just be for children, but also for adults; and perhaps for every particular community.

Perhaps the model from ‘Getting it right for every child’ could be applied to other areas. The importance of this kind of person-centred model is mirrored in the person-centred care point raised before; ‘rural proofing’ new policy decisions, to take account of their impacts on particular communities.

Why the contribution is important

This is important because more focused and intensive support may help tackle the low take-up for particular groups that can result from blanket approaches.

It is hard to spot particular issues without local flexibility and listening.

by FairerScotlandAdmin2 on October 26, 2015 at 04:56PM

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